A bold design statement was created that defines the advertising and corporate collective of the YAM Worldwide Center. The design is rich in a raw industrial setting that exudes the customer experience, starting in the main lobby, with a grand rolling video behind the custom reception desk, vibrant colors, steel feature staircase and exposed ceiling with wood slats. The space captures the story of YAM and speaks to their unique color branding and fearless culture, offering numerous community spaces for collaboration opportunities in a variety of bench seating options. This process required a delicate balance between meeting the technical needs of the building design, while incorporating the overall design desired by the client for the office space and one of a kind studio. The next challenges involved the creation of a professional, collaborative and warm environment, in a raw industrial space. The result — the ultimate customer experience.