Scottsdale, AZ
33,000 SF

PXG is an unforgettable retail experience. Another one of Bob Parson’s adventures to test, showcase, manufacture and order custom golf clubs made by PXG, by appointment only. The main entrance punctuates the exclusive PXG brand with a crisp, clean custom reception and grand mural, all in their signature PXG black and white. The lounge-like bar and cafe is furnished with white leather club chairs and random circle LED lights above, overlooking 3 upscale hitting bays and a putting lab with a backdrop of wall to wall golfers. It is a MUST SEE. The biggest challenge was how to retrofit and transform a warehouse space that was formerly an airplane manufacturing facility, into an upscale retail business….the first of its kind in the world. Start with a blank palette and an extensive imagination and what could be.

PXG is a luxury brand in golf. When we needed to plan and design a high-end, unique retail experience that matched our vision for the brand, we turned to McCarthy Nordburg.

Steve Gabbay, COO, Parsons Extreme Golf
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